Berger, Jonah.

Contagious : why things catch on / Jonah Berger. - 1st Simon & Schuster hardcover ed. - New York : Simon & Schuster, c2012. - viii, 244 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

ISBN: 9781451686579 1451686579

LCCN: 2012034583

Subjects--Topical Terms:
New products.
Consumer behavior.
Popularity--Economic aspects.

LC Class. No.: HF5415.153 / .B463 2012

Dewey Class. No.: 658.8/342