| 000 -LEADER |
|---|
| fixed length control field |
01032cam a2200313 a 4500 |
| CONTROL NUMBER |
|---|
| control field |
00004059 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
100405091449 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960906s1997 caua j b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96035920 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1560061820 (alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lcac |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5829 |
| Item number |
.D86 1997 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Dunn, John, |
| TITLE STATEMENT |
|---|
| Title |
Advertising / |
| Statement of responsibility, etc |
by John Dunn. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Diego, CA : |
| Name of publisher, distributor, etc |
Lucent Books, |
| Date of publication, distribution, etc |
c1997. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
112 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Lucent overview series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 101-107) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
