| 000 -LEADER |
|---|
| fixed length control field |
01760cam a2200277 a 4500 |
| CONTROL NUMBER |
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| control field |
ocn435967560 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120602113600.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090903s2009 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009035329 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591845331 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZP2 |
| -- |
JTH |
| -- |
CNL |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Godin, Seth. |
| TITLE STATEMENT |
|---|
| Title |
All marketers are liars : |
| Remainder of title |
the underground classic that explains how marketing really works--and why authenticity is the best marketing of all / |
| Statement of responsibility, etc |
Seth Godin. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
All marketers tell stories. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Portfolio/Penguin, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 220 p. : |
| Other physical details |
ill. ; |
| Dimensions |
18 cm. |
| GENERAL NOTE |
|---|
| General note |
"First published in 2005 by Portfolio." |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Title |
Highlights -- |
| -- |
Got marketing? -- |
| Miscellaneous information |
Step 1. |
| Title |
Their worldview and frames got there before you did -- |
| Miscellaneous information |
Step 2. |
| Title |
People notice only the new and then make a guess -- |
| Miscellaneous information |
Step 3. |
| Title |
First impressions start the story -- |
| Miscellaneous information |
Step 4. |
| Title |
Great marketers tell stories we believe -- |
| -- |
Examples : stories framed around worldviews -- |
| -- |
Important aside : fibs and frauds -- |
| Miscellaneous information |
Step 5. |
| Title |
Marketers with authenticity thrive -- |
| -- |
Competing in the lying world -- |
| -- |
Remarkable? : the cow has not left the building -- |
| Miscellaneous information |
Bonus Pt. 1. |
| Title |
Master storytellers and those who are still trying -- |
| Miscellaneous information |
Bonus Pt. 2. |
| Title |
Advanced riffs. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
| LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| d |
658.8 GOD |
| c |
314 |
