by Berger, Jonah.
[ 01. English Non Fiction ] Published by : Simon & Schuster, (New York :) Physical details: viii, 244 p. : ill. ; 23 cm. Subject(s): New products. | Consumer behavior. | Popularity --Economic aspects. Year : 2012
Item type :
01. English Non Fiction
| Location | Call Number | Status | Date Due |
|---|---|---|---|
| Bluefield High School | 658.8 BER | Available |
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Includes bibliographical references and index.