Advertising /

Normal View MARC View ISBD View
by Dunn, John,
[ 01. English Non Fiction ] Series: Lucent overview series Published by : Lucent Books, (San Diego, CA :) Physical details: 112 p. : ill. ; 24 cm. Subject(s): Advertising --Juvenile literature. | Advertising. Year : 1997 01. English Non Fiction Item type : 01. English Non Fiction
Location Call Number Serial Data Published Status Date Due
Bluefield High School 659.1 DUN Available

Includes bibliographical references (p. 101-107) and index.

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.